Premier League champions Manchester City have unveiled a multi-year sleeve sponsorship deal with cryptocurrency exchange OKX, expanding their existing partnership. The agreement positions OKX branding on the left sleeve of both men’s and women’s first-team kits and training wear.
Partnership Details
- Kit Placement: OKX logos will appear on the left sleeve of all first-team matchday and training kits.
- Brand Exposure: Includes visibility across digital platforms, stadium assets, and promotional campaigns.
- Duration: Three-year contract (2023–2026), reportedly valued at £55 million.
Background
OKX initially partnered with Manchester City in 2022 as the official training kit sponsor, investing over $20 million for a one-season deal. The exchange also maintains individual partnerships with City stars Jack Grealish and Alex Greenwood.
👉 Discover how OKX leverages sports partnerships
Strategic Significance
Ferran Soriano, CEO of City Football Group, emphasized the shared focus on innovation:
"This collaboration merges OKX’s Web 3.0 expertise with our global fan engagement. Fans can expect cutting-edge digital experiences."
What’s Next?
- The new kit will debut during City’s July preseason tour in Japan.
- The club seeks an additional training kit sponsor following OKX’s transition to sleeve branding.
Frequently Asked Questions (FAQ)
1. How much is OKX paying Manchester City for the sleeve sponsorship?
The deal is reportedly worth £55 million over three years, averaging ~£18.3 million annually.
2. Will OKX still sponsor training kits?
No. The upgraded partnership shifts OKX branding exclusively to matchday sleeves. Manchester City is now seeking a new training kit partner.
3. Which players have individual deals with OKX?
Midfielder Jack Grealish and defender Alex Greenwood have separate endorsement agreements with the cryptocurrency platform.
This partnership underscores Manchester City’s commercial appeal and OKX’s commitment to high-profile sports marketing. 👉 Explore OKX’s global initiatives
**Keywords**: Manchester City, OKX, sleeve sponsorship, cryptocurrency, Premier League, Jack Grealish, Ferran Soriano, Web 3.0
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