The transition from traditional finance to digital assets continues accelerating, with Bitcoin spearheading this movement. Major corporations beyond crypto-native firms are now embracing this shift. Design software leader Figma recently revealed a strategic $70 million Bitcoin investment through regulated financial instruments.
Key Highlights
- ETF Exposure: Figma invested $69.5M in Bitwise Bitcoin ETF per IPO filing
- Board-Approved Strategy: $55M allocated to Bitcoin ETF + $30M USDC for future conversions
- Corporate Trend: Joins firms like Strategy (597,325 BTC) and MARA Holdings (49,940 BTC)
- Market Confidence: Bitcoin traded at $107K (+3%) during filing
Strategic Bitcoin Integration via ETFs
Figma's IPO documentation disclosed holdings exceeding $69.5M in the Bitwise Bitcoin ETF, categorized as marketable securities. This approach demonstrates:
- Regulated Entry Point: Utilizing SEC-approved vehicles rather than direct custody
- Institutional-Grade Exposure: Tracking BTC's price without operational complexities
- Board-Level Planning: Investment approvals spanning Q1-Q2 2025
"On March 3, 2024, the Board approved $55M into Bitwise's Bitcoin ETF—classified as equity security within marketable securities."
— Figma SEC Filing
👉 Why institutional investors prefer Bitcoin ETFs
Corporate Bitcoin Adoption Accelerates
Recent treasury allocations among public companies:
| Company | BTC Holdings | Valuation (2025) |
|---|---|---|
| Strategy | 597,325 BTC | $63.9B |
| MARA Holdings | 49,940 BTC | $5.3B |
| Metaplanet | 13,350 BTC | ¥191.3B |
| Tesla | 11,509 BTC | $1.2B |
Data sourced from BitcoinTreasuries.net
Digital asset analyst Teo Mercer observes:
"Figma's move validates Bitcoin as a balance sheet asset—adoption is progressing silently but decisively at the enterprise level."
Market Implications
- Institutional Influence: Corporate investments now drive meaningful price support
- Regulatory Maturity: ETF approvals enable traditional finance participation
- Network Effect: Each new corporate adopter strengthens Bitcoin's store-of-value narrative
Michael Saylor emphasizes this dynamic:
"Corporate treasury allocations outweigh retail flows by orders of magnitude in market impact."
👉 How Bitcoin ETFs reshape institutional investment
FAQ: Corporate Bitcoin Investment
Q: Why choose ETFs over direct Bitcoin ownership?
A: ETFs offer regulated exposure, eliminating custody/security concerns while providing liquidity.
Q: How does USDC factor into Bitcoin strategies?
A: Stablecoins enable instant capital deployment when converting to BTC, avoiding transfer delays.
Q: What's driving corporate Bitcoin adoption?
A: Inflation hedging, portfolio diversification, and early-mover advantage in a finite-supply asset.
Q: Are these investments speculative?
A: Treasury allocations suggest long-term holding strategies, not short-term trading.
Q: How might this affect Bitcoin's price?
A: Sustained corporate demand creates upward price pressure, especially post-halving.
Q: What risks exist?
A: Volatility remains, though ETFs mitigate operational risks versus self-custody.