In a major development for Formula 1 and cryptocurrency collaboration, global crypto trading platform OKX has entered a multi-year partnership with McLaren Formula 1 driver Daniel Ricciardo, naming him as their newest brand ambassador.
Key Highlights of the Partnership
- Ricciardo will serve as OKX's ambassador during the 2022/23 F1 season, promoting cryptocurrency education among motorsport fans.
- The partnership builds on OKX's existing sponsorship of McLaren Racing, established in May 2022 as the team's official principal partner.
- A limited-edition racing helmet featuring the OKX logo will debut at the 2022 Monaco Grand Prix on May 29.
Crypto Meets Motorsports
This collaboration marks a significant step in bridging the worlds of high-performance racing and digital asset innovation. Ricciardo will play a pivotal role in:
- Expanding OKX's global reach
- Enhancing fan experiences
- Educating new audiences about responsible crypto trading
Executive Perspectives
👉 Haider Rafique, OKX CMO, commented:
"Daniel's passion for crypto and eagerness to learn made him the perfect ambassador. His popularity will help us educate fans about crypto's benefits while maintaining our focus on responsible trading."
Daniel Ricciardo added:
"OKX leads the crypto space with their customer-first approach. We're planning exciting fan experiences this season—game on!"
Looking Ahead
The partnership promises innovative activations at Formula 1 events, with Monaco serving as the launchpad for this long-term collaboration between crypto and racing.
FAQ: OKX and Ricciardo Partnership
Q1: How long is Ricciardo's contract with OKX?
A: While specific terms aren't disclosed, this is a multi-year agreement.
Q2: What's unique about Ricciardo's racing gear?
A: He'll wear a custom helmet with OKX branding, debuting in Monaco.
Q3: Will this partnership affect McLaren's deal with OKX?
A: No—this complements their existing team sponsorship since May 2022.
Q4: What educational initiatives are planned?
A: Programs to teach F1 fans about crypto trading benefits and security.
Q5: Why choose Ricciardo as ambassador?
A: His crypto curiosity and fan appeal align with OKX's educational goals.
👉 Explore OKX's crypto platforms for more innovations at the intersection of technology and sports.