PHOENIX, May 15, 2025 — Fold Holdings, Inc. (NASDAQ: FLD), the first publicly traded bitcoin financial services company, is transforming how consumers buy and share bitcoin with its groundbreaking Fold Bitcoin Gift Card. This innovative product merges the convenience of traditional gift cards with the power of bitcoin, making cryptocurrency accessible to mainstream audiences.
Why the Bitcoin Gift Card Matters
The global gift card market exceeds $300 billion annually**, with **84% of consumers** using them yearly. Fold's strategic move taps into this massive demand while introducing **bitcoin** to retail channels. Inspired by the success of alternative financial assets like gold in retail (e.g., Costco’s $200M monthly gold sales), Fold positions bitcoin** as the next frontier in gifting.
Key Features:
- Simple Purchasing: Buy and gift bitcoin like a traditional gift card.
- Wide Accessibility: Initially available on Fold’s website, with plans to expand to physical and online retailers nationwide.
- Proprietary Technology: Built using Fold’s secure platform for seamless bitcoin transactions.
👉 Discover how to buy bitcoin gift cards
Leadership Insight
Will Reeves, Fold’s Chairman and CEO, emphasizes:
"Our mission is to make bitcoin simple and approachable. The Bitcoin Gift Card delivers bitcoin to millions in a familiar, trusted format."
Partnership with Totus
Fold collaborates with Totus, leveraging their network of 150,000+ distribution points to scale the Bitcoin Gift Card across U.S. retailers. This partnership ensures broad accessibility, aligning with Fold’s goal to integrate bitcoin into everyday financial experiences.
FAQ Section
Q: How does the Bitcoin Gift Card work?
A: It functions like a traditional gift card but delivers bitcoin to the recipient’s wallet upon redemption.
Q: Where can I buy the Fold Bitcoin Gift Card?
A: Currently via Fold’s website, with retail expansion coming soon.
Q: Is bitcoin from the gift card usable immediately?
A: Yes, recipients can spend or hold their bitcoin as they choose.
About Fold
Fold (NASDAQ: FLD) pioneers bitcoin financial services, offering products like the Fold App, Fold Credit Card, and Bitcoin Gift Card. With 1,485 BTC in its treasury, Fold bridges traditional finance and the bitcoin economy.
About Totus
Totus specializes in gift card issuance for retailers, simplifying brand expansion through its extensive distribution network.
👉 Explore Fold’s bitcoin solutions
For inquiries:
- Investors: [email protected]
- Media: [email protected]